For advisors

Your client's whole life, on one screen

If you sell or service a long-term solution, your problem is not product knowledge. It is knowing which conversation this client needs today, having the language for it, and timing the recommendation so it lands as help rather than a pitch. That is what LifeForward gives you.

Coach console MembersAcademy View member experience →RH

Patricia Nolan

Age 71 · Retired nurse · Single, lives alone
Focus: 70s
OverviewPlanProgramsProducts
Suggested for Patricia. Based on the two domains scoring lowest, care and home, these tools map to her largest gaps. Lead with the gap, not the product.
Recommended for this member
CareInsurance
Long-term care cover

Closes the gap: The cost of daily help with living once independence starts to go, which is the gap her score is flagging.

Best placed: 50s

Planning estimate: arranging cover in the fifties costs materially less per year than waiting until the seventies.
Underwritten by your carrier
Activation class: Making the most of your care cover
+ Add to plan
HealthInsurance
Health insurance

Closes the gap: Faster specialist access and private treatment as health needs grow with age.

Best placed: 50s

Planning estimate: prompt private treatment can avoid weeks of lost income and out-of-pocket cost.
Underwritten by your carrier
Activation class: Making the most of your health cover
+ Add to plan
HomeService
Home safety and emergency cover

Closes the gap: Falls, urgent repairs, and the practical support that keeps someone independent at home for longer.

Best placed: 70s

Planning estimate: a single avoided fall can be the difference between staying at home and moving into care.
Underwritten by your carrier
Activation class: Setting up a safer home
+ Add to plan
Add to Patricia's plan
×

Place long-term care cover in the decade where it matters most. It will appear on her plan board and in her weekly plan.

Decade
50s · Peak earning, put protections in place
60s · Transition and draw down
70s · Stay active and independent
80s · Care and connection
90s+ · Comfort and legacy
CancelAdd to plan

Suggestions map to named gaps. Nothing here is a recommendation until a licensed adviser makes one, and suitability and disclosure rules apply.

What the console gives you

Six things a product illustration never could

01

The whole client at a glance

Every client arrives with a completed readiness picture across health, care, finance, home, work, connection, community, and the transitions ahead. You see the position before you open your mouth.

02

Talking points written for this client

The assistant drafts the opening question, the follow-ups, and the honest answer to the obvious objection, grounded in this client's own gaps and words. You lead with the gap the index found, not with a product.

03

Longevity training that raises your ceiling

Short modules on care funding, decumulation, caregiving, housing decisions, and purpose after work. Advisors who can hold a real conversation about a longer life keep clients through more of it.

04

The right product at the right time

Each gap maps to what could close it, placed in the decade where it belongs. You see why it fits and when to raise it. Suitability, disclosure, and licensing rules still apply, and the recommendation is yours.

05

A reason to call between transactions

Scores move. Life events land. Review dates arrive. The console surfaces the clients worth calling this month and what changed for each of them.

06

Connected dots you can show

How a health choice changes a retirement number. How caregiving changes a career. How purpose changes spending. Clients trust the advice more when they can see the connection.

The console

Open a client and the conversation is already written

Four tabs, one client. The whole picture, the plan, the programs they can start today, and the products that map to the gaps the score found. A coaching rail carries the framing, the questions to ask, and the honest answer to the obvious objection.

Coach console MembersAcademy View member experience →RH
My members3 active
+ Add member
62Margaret EllisonAge 58 · Building
63David OseiAge 64 · Building
56Patricia NolanAge 71 · Building

David Osei

Age 64 · Part-time consultant · Married, adult children
Focus: 60s
SnapshotRoadmapCoachBenefitsGuides
63▲+4Readiness, last 90 days
7Steps in the plan
5Products in use
1Pillars with no product
Readiness score
63readiness
Building
HealthMoneyWorkConnectionPurpose
Start live assessmentAdjust it with the member and watch the score move.
The five pillars · open one to coach it
Health55
Living well, longer
Watch. Room to lock in prevention.
Money80
Income and protection
Strength. Solid base, focus on lasting income.
Work70
Contributing, by choice
Watch. Skills are current and in demand.
Connection60
People and community
Watch. Reinforce regular connection.
Purpose52
Meaning and contribution
Watch. Sharpen what the years ahead are for.
Longevity coach
Where they stand

Start with the whole picture, before any single product.

Read it
SecureHealth · Money
ConnectedCommunity
PurposefulPurpose
Frame it

We are not selling anything today. We are looking across your whole later life, then deciding together what is worth doing first.

Key idea

The readiness score turns the five pillars of a hundred-year life into something he can act on. Lead with the strong areas, then focus on the one pillar that would change the most.

Ask
  • Which part of later life do you feel most confident about, and which least?
  • If we got just one of these right this year, which should it be?
If they say
"I am doing fine as I am."Good, this is about keeping it that way. A few small steps now protect the years ahead.
Bridge to value

Use the score to show one or two moves that would lift the whole picture. Product-specific advice stays with you, and suitability rules still apply.

Overview. The whole client before any single product.

Coach console MembersAcademy View member experience →RH
My members3 active
+ Add member
62Margaret EllisonAge 58 · Building
63David OseiAge 64 · Building
56Patricia NolanAge 71 · Building

David Osei

Age 64 · Part-time consultant · Married, adult children
Focus: 60s
SnapshotRoadmapCoachBenefitsGuides
The plan by decade · add goals, programs, and products where they belong
50s

Peak earning, put protections in place

Rebuild savingsCash ISA
+ Add to this decade
60s

Transition into a new rhythm

Nothing planned yet.

+ Add to this decade
70sNow

Stay active and independent

Strength and balanceStay in the houseHome care service
+ Add to this decade
80s

Care and connection

Nothing planned yet.

+ Add to this decade
90s+

Comfort and legacy

Nothing planned yet.

+ Add to this decade
GoalProgramProduct
Longevity coach
Building the plan

Show the whole life, then act on the nearest decade.

Frame it

We are drawing a map of the decades ahead, then deciding together what to set up first.

Key idea

Each decade has a job. The fifties put protections in place, the sixties transition, the seventies stay active, and the eighties onward plan for care and legacy. Goals, programs, and products attach to the decade where they matter.

Ask
  • Which decade feels closest and most real to you right now?
  • What is the one thing you would like handled before the next one?
If they say
"This is a lot at once."It is, so we take one decade at a time. You see the whole map, we only act on what is in front of you.
Bridge to value

People commit to a plan they can see. Let them watch their own map fill in, then place the product against the gap it closes.

Add to the 60s×
GoalProgramProduct
Health insuranceFaster specialist access and private treatment as health needs grow
24/7 GP serviceSame-day medical advice without the wait
Health cash benefits coverEveryday dental, optical, and health-assessment costs
Home care serviceNurse-led help at home to stay independent
Personal alarm serviceHelp at the press of a button after a fall
Cancel

Plan. Seven steps, sequenced, with the two that sit with other professionals flagged.

Coach console MembersAcademy View member experience →RH
My members3 active
+ Add member
62Margaret EllisonAge 58 · Building
63David OseiAge 64 · Building
56Patricia NolanAge 71 · Building

David Osei

Age 64 · Part-time consultant · Married, adult children
Focus: 60s
SnapshotRoadmapCoachBenefitsGuides
Matched to his two weakest pillars
4 recommended2 already enrolledAll included in his plan
HealthStrength and balance, 8 weeksLive, twice weekly, small groupCloses fall risk before the seventies. Measurable target: sit-to-stand in 30 seconds.
HealthSleep and stress resetFour sessions, self-pacedHis health score is the lowest of the five. Sleep is the cheapest place to start.
PurposeWhat comes after workWorkshop, peer-ledHe is a part-time consultant winding down. Purpose scored 52 and has no plan behind it.
MoneyTurning savings into incomeSeminar plus a one-to-oneSets up the adviser conversation rather than replacing it.
Longevity coach
Why a program first

A program is something he can say yes to today. It builds the trust that a product conversation needs.

Key idea

Engagement comes before protection. Members who attend something in the first month are the ones still there at renewal.

Ask
  • Would you rather start with your health or with what the years ahead are for?
  • Is there someone you would want to do this with?
If they say
"I do not need a class."Fair. Then take the one-to-one instead. The point is the target, not the format.
Note

Programs carry a measurable target, so at the next review there is something to point at other than a feeling.

Programs. Something the client can say yes to today, each with a measurable target.

Coach console MembersAcademy View member experience →RH
My members3 active
+ Add member
62Margaret EllisonAge 58 · Building
63David OseiAge 64 · Building
56Patricia NolanAge 71 · Building

David Osei

Age 64 · Part-time consultant · Married, adult children
Focus: 60s
SnapshotRoadmapCoachBenefitsGuides
Every suggestion starts from a named gap
1 pillar with no product4 candidatesYour shelf only
Purpose · scored 52Community and learning membershipNo plan for what the years after work are for, and nothing funding it.This year
Health · scored 55Medical and health top-upRising medical costs are not covered by his current cover.Best placed in the 60s
Money · scored 80Guaranteed retirement incomeStrong base. The gap is longevity risk, not the size of the pot.Best placed in the 60s
Health · scored 55Long-term care coverThe cost of daily help if living alone. Nothing in place.Best placed in the 60s

These are not recommendations. They are the tools that fit the gaps the score found. Lead with the gap, never the product.

Longevity coach
Matching tools to gaps

The score decides which conversation is honest. You decide whether the product is suitable.

Frame it

These are not recommendations yet. They are the tools that fit the gaps we just found together. You decide what is worth it.

Ask
  • Of the gaps we found, which would keep you up at night if it went unsolved?
  • If we closed just one of these this year, which should it be?
If they say
"Is this a sales pitch?"Fair question. We started with your life and your gaps, not a product. These only come up because the score pointed at them.
Before you proceed

Anchor every product to a named gap and a decade on the map. Suitability, disclosure, and licensing rules apply in full, and the recommendation is yours to make and to record.

Products. Your shelf only, each mapped to a gap the score found and a decade on the map.

Coach console MembersAcademy View member experience →RH
LifeForward · coach training
Longevity Coach Academy

Learn to guide members across all five pillars of a longer life, then earn the Certified Longevity Coach credential. The talking points from each module appear beside your members while you coach.

Your progress1 of 16 modules
Resume: the five pillars of a hundred-year life
In progress
Start here
Foundations

The mindset and the framework behind coaching a hundred-year life.

1 of 3 done
Video
What longevity coaching meansWhy later life is decades to shape, not a risk to fear, and where the coach adds value.
12 minCompleted
Video
The five pillars of a hundred-year lifeHealth, money, work, connection, and purpose, grounded in the MIT AgeLab and John Hancock longevity research.
14 minStart
Reading
Guidance, not regulated adviceWhere a coach adds value, and the moment to hand off to a licensed adviser.
10 minStart
Living well, longer
Health

The conversations that protect every other pillar.

0 of 3 done
Scenario
The client who says they are fineHow to open a health conversation without alarming anyone or overclaiming.
9 minStart
Video
Prevention in plain languageScreenings, movement, and sleep, explained so a client can act on them this week.
11 minStart
Reading
Where health becomes a money questionHow a health choice shows up in a retirement number, and how to show it honestly.
8 minStart

Academy. Longevity literacy for the advisor, in the same place they coach.

Illustrative console. Product-specific advice routes to you, and suitability and disclosure rules still apply.

Who this is for

Anyone in the business of guiding a long-term decision

Financial advisors and planners

Retirement, decumulation, and estate conversations with the health and care side finally in the room.

Insurance agents and brokers

A needs conversation that starts from readiness rather than a product illustration.

Client advisors and relationship managers

Private banking and wealth clients want health and longevity fused into the plan. This is that layer.

Bancassurance and tied distribution

One shared read on the client across every product line, so the next conversation is not a cold start.

Longevity and wellness coaches

Structure for the whole-life conversation, with the financial consequence attached to each action.

Benefits consultants

Show a client the readiness of their workforce, and where the benefits spend is going unused.

Practicalities

Advisor questions

Does the platform give advice to my client behind my back?

No. Member-facing content is education and planning estimates. Anything product-specific routes to you. The platform's job is to surface the gap and prepare the client for the conversation.

Where do the talking points come from?

From this client's own assessment: the domains scored lowest, the life events they reported, and the decade they are in. They are drafted for you to use and edit, not sent to the client.

Does it recommend competitor products?

The product catalog is yours. In a co-branded or white-label deployment, the console maps gaps to your shelf. LifeForward does not run its own product recommendations.

What does the training cover?

Care funding and long-term care, decumulation and retirement income, caregiving and the sandwich decade, housing and home modification, working longer by choice, and purpose after work. Short modules, built for use between client meetings.

How does this fit our compliance regime?

Advice thresholds, disclosures, and routing rules are configured per market. In Singapore that means alignment with the licensing and disclosure requirements advisers already work under. We build the guardrails into the journey rather than bolting them on.

Give your advisors the conversation, not just the product.

We will walk you through the advisor console with a sample book of clients, and show how the training and the talking points work in practice.